Indian firm uses dowsing for brand marketing

[Grahame]

I am frequently surprised at the number of uses people find for dowsing, and this is a new one on me:

A combination of dowsing, numerology and fibonacci is what is used at specialist arm 689 to create brand names and logos. And clients are buying in.

“Numerology has always proved to be popular in India. Lots of clients believe strongly in choice of colour and numerology in India, for whatever reason. Dowsing is something I was introduced to during Covid. It’s a niche space and I wanted to be convinced about it. Once I was confident enough to start, we started taking it to clients,” explains Haksar, whose initiation into the use of dowsing in branding itself came through a client, who had engaged another specialist.

689 now works with a team of specialists in dowsing, in order to eliminate personal biases in the process – a triple layer of filtration, according to the founder.

“Dowsing has been around for thousands of years. It’s all about energy. If you go into a building or office, you get a positive or negative energy about that place. With dowsing, we are creating with the energy,” he added.

Haksar goes on to cite the case of a shoot for a perfume spanning 15 products, where a dowsing check showed two of them to be problematic. A check with the supplier revealed that there was a problem with the ingredients.

Besides checking for the energy slant of a logo for a brand (positive or negative), one can also use dowsing to check the level of positivity to arrive at a choice.

Full report here.